Leaning into innovation, not imitation, in the world of sport

In the world of sport, there’s a captivating phenomenon that fuels both fans and organizations alike – the thrill of the unknown, the magic of a first, the momentum that comes with genuine innovation. When Formula 1 introduced “Drive to Survive,” it was a game-changer, offering an unprecedented behind-the-scenes view into the high-octane, high-stakes world of F1 racing. The series was a runaway success, boosting fan engagement and bringing new audiences to the sport.

Yet, with success comes imitation. We’ve seen major sports jumping on the bandwagon, trying to recreate the “Drive to Survive” experience. While imitation might be the sincerest form of flattery, it is also, unfortunately, a road leading towards diminishing returns.

Innovation – true, ground-breaking innovation – isn’t about repetition. It’s about revolution. It’s about asking, “What’s next?” It’s about recognizing the potential in the unknown and having the drive to venture into uncharted territory. Sports, with their narratives of triumph, graft, and ambition, is well suited for this kind of exploration.

So, why do we see global sports leaning into delivering more of the same rather than chasing the new? Are we, as an industry, letting the fear of the unknown grind down our innovative spirit? Why are we not leveraging the power of being the first mover, challenging the norms, and carving out a freshpath?

At 1920 Worldwide, we embrace this sense of adventure. We believe that the most compelling stories come from this bold, relentless pursuit of innovation. We see the future of sports not in the rearview mirror, but through the windscreen – expansive, unexplored, and brimming with opportunities. Our ethos, ‘Better Together’, is more than a brand idea – it’s our invitation to create, to innovate, and to trailblaze.

So, let’s stop looking back and start imagining forward. We have the opportunity to shape the future of sports and create lasting impact.

The question is, What Could We Create Together?

#BetterTogether #InnovationInSports #What’sNext